Until now, it has been the norm to refer to the economy as having three main sectors in order to easily classify and evaluate markets. The primary sector being the extraction or harvesting of raw materials, the secondary sector being manufacturing, and the tertiary sector being the service industries. However, a newer, more dynamic sector is strongly emerging and threatening to take over the global economy.
The ‘quaternary’ sector is best described as the knowledge-based part of the economy, including services such as information technology, education, research and development, consulting and other knowledge-based services.
The meteoric rise of Apple bears testament to the fact that the IT industry is strongly becoming the largest part of the economy, and more evidence that the quaternary sector deserves recognition as a sector of its own in the economy. Apple has now firmly established itself as the world’s most valuable publicly traded company, after a tug of war between the IT heavyweights, and ExxonMobil, the American oil and gas corporation, who had held the coveted spot for the past 5 years or so. A month after Apple first edged past ExxonMobil; they now boast a huge lead of about $35.87 billion, which deserves huge credit, given that just 3 months prior, ExxonMobil’s market cap was about $50 billion greater.
This has all happened amidst the resignation of the charismatic co-founder, chairman and CEO of Apple, Steve Jobs, who has often been characterised as the Thomas Edison or Henry Ford of his time. Branded one of the Silicon Valley’s leading egomaniacs, his return to Apple in 1997, following a 12 year gap due to differences with the board at the time and saved a firm which was 90 days away from bankruptcy. He has truly been instrumental in turning this garage based company into the international superpower that it is today.
Another man who has had his share in the recent limelight is the TIME person of the year for 2010, the youngest self-made billionaire in the world, and the co-founder, CEO and president of the social networking
phenomenon, Mark Zuckerberg. Facebook’s rise to the top has been even quicker and more eventful than that of Apple. Despite the numerous problems it has faced from lawsuits, ex-partners, governments, politicians and the more conservative generation, its success is undeniable, as it has carved out a new market for itself and in essence created a brand new industry- social networking. The rise of this industry and its huge success leads the way for the quaternary sector to rise to the fore of most developed economies.
The case of the online auction site, e-Bay, is a bizarre one, as it could be put under either the tertiary sector or the quaternary sector, as it amalgamates the retail aspect of the tertiary sector with the IT aspect of
the quaternary sector to enable it to be where it is now. This is one area where the quaternary sector is quite different to its other three counterparts, it can be integrated into any of the other three sectors, and since there is some debate in regard to its exact definition, some economists are reluctant to consider it as a sector of the economy of its own.
The example of the big 4 auditing and consulting companies goes a long way to show just how important the quaternary sector is to the global economy. The big 4, which consists of Deloitte, Ernst & Young, KPMG and PwC (PricewaterhouseCoopers), employ close to 650,000 of the global workforce between them, and have a total revenue of about $100 billion. This is staggering for just 4 firms, considering the fact that at a time when all firms are trying to cut costs, consultancy would be one of the first things they would cut back on, as it is sometimes seen as an ‘extra’ cost. However, others claim that consultancy is critical in enabling a firm to make profits and perfecting their strategy to stay above the other firms in that particular market, some firms simply won’t exist if it weren’t for these consulting giants. Whatever your opinion on it may be, there is no denying the fact that the industry’s value to the economy is on the up and that it is an extremely sought after industry to go into for high quality university graduates.
The quaternary sector has been a sleeping giant until late, but the success and worldwide recognition of these firms has gone a long way to proving that the quaternary sector is on its way up and in the years to come will continue to develop and grow into a major sector of the economy in most developed countries. At a time when everything is moving towards becoming digital and the ease of use of computers is increasing day by day, the digital revolution has already begun which will herald the way for this sector of the economy to bloom into, what some analysts say, the most important sector of the economy.
